2026
Year
AI
Tools
Naming · Identity · Product · Packaging · Motion
Scope
Concept, no client
Type
A sexual wellness brand designed like sculpture.
Objects, not toys.
VELUM
Case 02 | Self-initiated concept
The category is either pink or clinical. I chose neither.
01 — The idea
Intimate products are sold as jokes or as medical devices. VELUM treats them as what they are: personal objects that live close to the body. The reference isn’t the sex shop — it’s audio equipment, jewelry and modern sculpture.
Quiet enough to sit on a nightstand.
02 — Identity
The name comes from Latin: velum — a veil. A wordmark with no symbol and no innuendo, a palette taken from materials rather than mood boards, and technical labeling borrowed from instruments. Discreet by design.
#2B2A28
Graphite
#FF5A1F
Signal Orange
#0E0E0E
Obsidian
Shaped by the body, not by imitation.
03 — Objects